This is a segment from the Today Show, where consumer reporter, Janice Lieberman, discusses the way little girls are being overly sexualized in the mass media. If you think this is bad, you should see how oversexed the Bratz dolls are. Abercrombie and Fitch were also under scrutiny for attempting to market 6 year-olds with thong underwear that state "eye candy" and "wink wink." Abercrombie's response on the issue was that critics were chastising them for false perceptions about the underwear being too offensive, because they were actually for 10 year-olds. This merely made Abercrombie look like fools. Besides, who in the world do 6 or even 10 year olds need to wear thong underwear for that state such overtly sexual messages? No child should ever be thought of in such a sexually provocative way. Sadly, marketers are selling kids ideologies about sexual maturity and beauty and parents are buying into it. Marketers claim that "motivated representations" are not intended to be taken at face value, yet they are cashing in on selling young girls products that offer empty promises of achieving the beauty and perfection of their favorite idols, like Hannah Montana. According to a recent study, tween consumers spend roughly 0 billion a year. This makes it extremely appealing to marketers, who are selling these girls self improvement that is not actually intended to "improve" the girls, but to make corporations more money. This can be detrimental for girls' self esteems. Since ...
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